Tuesday, February 8, 2011

Chick-fil-A controversy shines light on restaurant's Christian DNA

The ongoing Chick-fil-A flap - which has gay rights groups blasting the restaurant chain for donating food to an anti-gay marriage group - may be a fleeting controversy for a privately held company that is more accustomed to fiercely loyal patrons and generally positive press coverage.

But Lake Lambert, author of the book Spirituality Inc., says the flap may be a sign of more turbulence ahead for Chick-fil-A as it attempts to hold onto its conservative Christian business culture while expanding its chain beyond the Bible Belt.

“If you have a faith-based corporate identity and you want to function in the national marketplace, you’re going to continue to encounter resistance to those values because not everybody is going to share them,” says Lambert. “The only other option is some sort of secular identity and that’s not where Chick-fil-A is going.”

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