Wednesday, February 3, 2010

MMA on the NY Times’ Front Page

By Jake Rossen (jrossen@sherdog.com)
Tuesday, February 2 6:38 pm PT: Despite the congestion of MMA coverage in “mainstream” media over the past five years, there’s still some uncharted territory left. While we wait for Andy Rooney to chime in, the sport can make do with a front-page mention in The New York Times.

Tuesday’s edition featured a leading story on the marriage between Christianity and fighting as a way of recruiting young men into church activity: Memphis local John Renken performs double duty as a pastor and MMA coach.

“The school’s motto,” writes R.M. Schneiderman, “is ‘Where Fist, Feet and Faith Collide.’” Something tells me Pastor Renken is more of an Old Testament kind of guy.

The status afforded to a front-page narrative in the Times shouldn’t be glossed over: it’s a telling example of the sport’s perpetually-growing influence in culture. The Internet has made ink less of a valued commodity, but this is still real estate that means something.

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